The struggle is real for us UK beauty fanatics when it comes to picking up the brands that we want, but slowly, US brands are creeping overseas and becoming accessible to us. I keep a close eye on new launches and how to get a hold of US beauty products without taking out a loan for customs charges! I did a post like this a while back which I'll link here, but things move fast in the beauty industry, so I'm thinking of making this a regular series!
Shades L - R - Fiji & St Lucia
The first one is a brand that's bank friendly, and that's e.l.f cosmetics. I'm surprised it hasn't been in the UK sooner, and although they've had their own UK website for some time, its actually hit the drugstore! That's right, you can get a hold of it in Superdrug! Super exciting. I have initially picked up their little blush and bronze duos and I'm so impressed with them. I've heard so much about this brand, so I can't wait to add more products to my collection.
Thanks to Beauty Bay, we can now get Ofra Cosmetics delivered to our front doors customs free! I had actually ordered so many liquid lipsticks from Ofra's website last year and the formula and quality is outstanding, so I'm happy I can order it with ease directly in the UK. I hadn't tried the highly coveted highlighter formula until now, and like Nikkie Tutorials says, it truly is blinding! There's quite a price difference between the liquid lipsticks and the other products, but if you're in the market for a belting highlighter, grab one of these!
Walking into Selfridges with no plans to spend any money, (sounds like a disaster waiting to happen really!), and then stumbling across the IT Cosmetics counter on opening day.. well, it's safe to say I spent some money. I picked up the two main things I'd been after from the brand, the CC cream and the Bye Bye Pores powder.
I haven't actually used the powder yet, but the CC cream is more than you'd expect. It's actually full coverage and super dewy. It's like skin, but better! There's so many things I want from IT, but given the fact it's on the higher end of prices, I'll take my time!
My holiday staple! This is summer in a pot. I'd always heard Youtubers in the US talking about this brand, and I was dying to smell it myself! It doesn't come cheap, at £18 for the small pot, but I decided it would be a treat for my summer holiday. Even the scent of it now takes me back to soaking up the sunshine, care-free. It's actually designed to firm the body, but I personally just slather it on my skin for the scent alone! They have a bunch of other products in the range that look amazing too. They have it in store in Selfridges, or online on Cult Beauty.
I'm so happy to see this brand in the UK. Buxom is now sold in Debenhams stores and online and surprisingly quite affordable! I own one of their gel lipsticks, and they're only £15 a go which is impressive for a high-end brand. Buxom is so well known for their glosses, particularly the White Russian range, and having swatched a bunch of products in person, I'm really impressed. If you get a chance, pop in store and have a play around, or check out some reviews online! I'm thinking of grabbing a gloss next!
Groundbreaking skin treatments right on our doorstep. I just adore GLAMGLOW. They're dropping more and more products to the UK, and I can't get enough of it. I have all of the masks I think, and I love them all. They're so indulgent, and the packaging feels so luxurious. My favourite mask is the YouthMud mask as when my skin is having a breakdown, this totally purifies it and helps my skin to breathe again. I just spotted the Sonic mask on the Debenhams website too.. oops, into the basket!!
I hope you enjoyed this post, and enjoy shopping the US brands even more!
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